Sir David Brailsford said:
"It’s important to understand the ‘aggregation of marginal gains’. Put simply, how small improvements in a number of different aspects of what we do can have a huge impact to the overall performance of the team... If you break everything down involved with riding a bike, and improve it by 1%, there is a significant increase when you put them all together.”
This approach can be applied to Sales.
Our White Paper, Aggregation Of Marginal Improvements, highlights:
- The quality of your selling process governs the quantity of your sales
- The quality of selling skills governs the quantity of your leads and conversions
- The quality of your sales management governs the quantity of the business you write
- Higher quality results in improved revenues, reduced costs and increased profit.