we unravel:

‘Selling is selling’ is an outdated mantra. One set of skills does not meet all requirements.

The culture or product demands a different behaviour from the sales force. The approach made to the prospect changes for different products and different types of buyers. If an inappropriate style of selling is used the buyer will become very uncomfortable and the business will lose sales.

In this White Paper, we spell out some different sorts of selling and the sales behaviours associated with them:

  • Identify and understand four different models and selling styles
  • Differentiate between recognised and unrecognised needs
  • Detect differences between your current selling style and the ideal one
  • Understand the behaviours and selling styles appropriate for your organisation’s offerings in different sales circumstances


Increase revenues:
Match skills and behaviours to the right selling style and sales model

Download our White Paper Here!

Sales people require selling styles for Recognised and Unrecognised needs. There are two types of sales people: the deal responders and the deal makers