Why CRMs have failed to deliver on the promises made. Why, after considerable investment, we have not seen dramatic improvements in sales productivity. Why there is so much resistance from salespeople, who see CRMs as a tax on their time.

Why we are still so reliant on subjective opinions when it comes to forecasting sales. Describe a simple structure and formula for success in improving sales force productivity. Show you why behaviours for sales qualification need to change for specific sales models.

Show you how to rewire salespeople’s brains so they replicate the best, who think very differently from the average performer. Unravel what Business Leaders need to inspect.

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